A practical first step for independent accommodation
A free website audit for a clearer route to direct booking.
The Direct-Booking Website Audit is a manual review of your public website and booking journey. You’ll receive a concise, personalised report by email with observable issues, likely friction and practical priorities for what to improve first.
Public website only. No analytics, private access or sales call required.
The audit is free. Any proposed work is scoped around your property, existing setup and priorities before costs are agreed.
Who it is for
Know what to improve first on the website you already have.
The audit is for owners and operators of independent guest houses, B&Bs and small hotels with an existing website. It is useful when you know the site or booking journey could be clearer but are not sure what deserves attention first.
The report starts with the website you already have. It may point to focused website improvements, SEO and content work, or a wider website project. It does not assume you need a rebuild, and it does not assume you should abandon useful OTA channels.
What we review
What a prospective guest can see, understand and do.
We follow the public journey from first impression and property information through to checking availability, looking for the points where a prospective guest may hesitate or lose confidence.
- 01
Mobile and desktop experience
How clearly the website works across screen sizes, introduces the property, presents rooms and helps guests find practical details.
- 02
Route to availability
How easily a guest can move from browsing the website to checking availability through the existing booking journey.
- 03
Trust and decision-making
Whether the public experience answers likely guest questions and provides enough clarity and confidence to take the next step.
- 04
SEO and content basics
Observable technical and on-page basics, plus useful content opportunities relevant to prospective guests.
- 05
Performance and technical friction
Publicly observable issues that may make the website feel slow, awkward or unreliable.
What you receive
A prioritised report, not an automated score.
Your personalised report separates what we observed from likely friction and opportunities, then identifies what deserves attention first. It helps you decide whether the next step is a focused website improvement, SEO and content work or a wider website project.
- Observations from the public website and booking journey
- Likely friction and opportunities clearly distinguished from what was observed
- Practical priorities ordered by what deserves attention first
- Delivered by email, with no required call
Clear evidence boundaries
What a public review can and cannot show.
We can identify observable issues, likely friction and opportunities in the public website and booking journey. We cannot establish exact lost bookings, revenue impact, conversion rates or private booking-engine performance from a public review.
You do not need to provide analytics, booking-engine, CMS or other commercial access. If deeper evidence would change the recommendation, the report will make that clear.
Prefer to review the public journey yourself first? Start with the Hotel Website Checklist for Direct Bookings. If the specific concern is the route to availability, use the guide to improving the hotel booking journey without replacing the booking engine. If the main question is whether to refresh, improve or rebuild, use the hotel website redesign guide.
How it works
Send your website. Get clear priorities. Decide what comes next.
- 01 / REQUEST
Send the essentials.
Send your name, email, property or business name and public website URL. Additional context is optional.
- 02 / REVIEW
We review the public journey.
We manually review the website and public route towards availability on mobile and desktop.
- 03 / REPORT
Receive your report.
We aim to email a concise, personalised report within 2 business days. No call is required.
Before you request
Straight answers about the audit.
A low-risk first step should come with clear expectations.
Yes. The audit is free. We review your public website and booking journey and email a concise, personalised report. No sales call is required; follow-up is optional.
No. We do not need analytics, CMS, booking-engine or other private or commercial access. The review is based on what a prospective guest can see and do on the public website and booking journey. Additional context is optional.
No. A public review cannot guarantee more bookings, higher rankings or a particular commercial result. It identifies observable issues, likely friction and opportunities, then prioritises what may deserve attention.
Not necessarily. The audit starts with your existing website and may recommend focused improvements, SEO and content work, or a wider website project. A rebuild is only one possible next step.
We can review the public route into and, where accessible, through your existing booking engine. We do not log in or assess private booking-engine performance. Custom booking-engine and property-management-system development is not a standard service.
You can use or share the recommendations, or ask whether focused website improvements, SEO and content work or a wider project might fit. Follow-up is optional; any further scope, timing or cost is agreed separately.
Request your free audit
Know what to improve first.
Send the essentials below. We’ll review your public website and booking journey, then email a concise, personalised report.
- Manual review of your public website and booking journey
- We aim to email the report within 2 business days
- No analytics, private access or private data required
- No sales call or commitment required
Please do not include passwords, guest information or other private data.